Written by Anna Mueller.
Content in the “Blog Posts” folder is classwork completed for the PR524 Multimedia Content Creation course at the University of Southern California. This content is not designed to be actually representative of the companies listed here. This is purely for academic purposes. The author has no affiliation with the companies written about.
Bringing 2015 Back to Life with VSCO
There was a time when photos weren’t just pictures. They were captured memories, captured emotions – snapshots of the feeling of making a memory.
When we launched our community of storytellers in 2012, we approached the world with this idea: that the beauty seen out in the world should be captured forever. The feeling of being alive – being you, being around the people you love – deserves to be preserved in your pictures.
That’s why we created filters on VSCO. With a simple tap, the photos you took of a memory looked like how you remember them in your heart and in your mind.
That way, when you look back at your photos, you made the sky as blue as you remembered it. You made your cheeks as pink as they felt. You made the photograph glow with the warmth you felt in that moment.
Introducing “2015,” the Newest VSCO Preset
At VSCO, we’ve always believed in the magic of enhancing the beauty that’s already there. And sometimes, a little more vibrance is exactly what the moment calls for.
But, it’s 2025, and the real world can be tough. Maybe we’ve lost that desire to make the world as bright as it can be. We opt out of the filters for a more “real” or “raw” take on reality. But reality can be dull sometimes. With VSCO, it doesn’t have to be.
Introducing our new, free filter: 2015. Designed to bring a nostalgic warmth to your images, “2015” boosts saturation, tilts the tint toward pink, and layers just the right amount of grain and vignette to revive the playful, carefree spirit of the early 2010s. It’ll make you feel like you’re ten years younger, trying VSCO presets for the first time on your iPhone 11. Try it now on the VSCO app or desktop site.
Rewinding to 2015 at Coachella
We’re celebrating the launch at Coachella 2025, where festivalgoers and VSCO users just like you can rediscover the lighthearted chaos that once defined a generation. You’ll find us in the Brand Activations area under billboards that celebrate the best of bygone eras. VSCO invites you to see the world again for not what it is, but what it can be: brighter, louder, and just a little less serious.
Let’s party like it’s 2015. Because life can be dull sometimes. But it doesn’t have to be.
Bring back 2015. Bring back the feeling.
Only with VSCO.
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